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A solution to your detrimental cuticle picking problem



“There's got to be motivation to do the behavior. Second is the ability to do the behavior. And the third is a prompt. The prompt is anything that reminds you or says, "Do this behavior now." And when those three things come together at the same moment, a behavior happens.“ - BJ Fogg, Tiny Habits

Context
Student Project

Themes
Behavior Change, Storyboarding, Prototyping, Designing for Scale, Personalization and Tailoring, Product Design vs Service Design, Strategy

Duration
3 weeks (Spring 2020)

Tools
Interviews in Research, Personas, Problem Statements
Role
Team Lead

Team Members
SJ Bowden, Samantha Caruthers, Betsy Lance, Jono Melamed, Jake Crahan
How might we help people break habits that they believe are detrimental?

Problem
Young women are prone to self-soothing through the habit of unconscious cuticle picking. This is made more noticeable when the surrounding environment subconsciously triggers this reflex. As a result, the habit persists without recognition until physical harm, such as pain, scarring, and/or bleeding occur.

Solution
Piksee is an 8 week guided service to fix your cuticle picking habit. The Piksee package includes a ring, fidget stickers and an app.

  • The ring senses your picking and gently vibrates to tell you to stop picking.
  • The fidget stickers are a replacement to the sensation that you feel while cuticle picking.
  • All your picks are stored into the Piksee app and it is continuously learning your behaviors to give you the best result.
  • You can find the primary locations you pick at, the severity of each pick, identify patterns and possible triggering environments. Piksee will help you see your picking habit from a different lens and overcome this detrimental behavior within 8 weeks.





Rings

   
  • Different colors.
  • Subtle and fashionable - Use after program
  • One on each hand
  • Secret patented technology that senses the pressure of finger bending and nail or mouth touching the cuticle area and vibrates


Fidget Stickers (Prototype)



 

 

 

Fidgety functions of these stickers include:
  • Spinning
  • Open/CloseUp
  • Slide
  • Pop
  • Flick
  • Pick
A pack of tiny 3D stickers that come in the Piksee package can be stuck to various items that we use in everyday life:
  • Fitness tracker
  • Phone
  • Key chain
  • Pen
  • Laptop

Piksee App (Wireframes)
   


Functions:
  • Calibrate by picking
  • Time
  • Place
  • Duration of picking
  • Severity


Picking Timeline: Scatter plot with time picked and severity
  • Zoop Zoop vibration on ring with notification: “You have been picking for 4min, please stop”
  • Pik Cloud: Stores information to compare


       



Piksee Service





     
                                     
       
Process


Design Criteria
  • Testability
  • Traceabiltiy
  • Willingness to Participate
  • Feasible


Research Insights


  • Anxiety
  • Perfectionist
  • Genetics
  • Soothing Sensation
  • Release of Energy

Charles Duwigg - The Power of Habit


  • The Cue and the Reward connected by the Routine and fueled by the Craving.
  • Golden rule of habit: don’t try and change everything at once, keep the cue, and the reward, and focus on changing the routine.Belief in the possibility of change is the last essential element, seeing someone else succeed is very powerful. 






“There's got to be motivation to do the behavior. Second is the ability to do the behavior. And the third is a prompt. The prompt is anything that reminds you or says, "Do this behavior now." And when those three things come together at the same moment, a behavior happens.“ - BJ Fogg, Tiny Habits



Cuticle picking research
(Increasing the audience from one person to 250,000 people)
  • 250,000 - Brainstorm
    • Young professionals ages 25-35
    • Graduate students, ages 22-40
    • American
    • Women
    • Perfectionism anxiety
    • Financially stable
    • Single or partnered, no kids
    • professional creative
    • Type A
    • Organized
    • Athletes
    • Zen G
    • People with some type of addiction
    • People with OCD
    • Working mothers struggling with perfectionism
    • Grad students who also have full time jobs
    • Juniors and seniors in high school who are starting to prepare for college
    • People with abrupt life changes
    • People who have massive trauma
    • School aged kids with tics
    • Teenagers with crippling anxiety
    • Recovering Addicts
    • Beekeepers with colony collapse disorder
    • Recent Mothers with postpartum
    • Stay at home moms who feel isolated


Cuticle picking (and all forms of skin picking) affects around 2 to 5% of the population, and of these people, 75% are women.Our research showed that women make up 75% of the population that are cuticle pickers. Therefore, we decided that the audience for this product and service will be women.
Problem Statement
Young women are prone to self-soothing through the habit of unconscious cuticle picking. This is made more noticeable when the surrounding environment subconsciously triggers this reflex. As a result, the habit persists without recognition until physical harm, such as pain, scarring, and/or bleeding occur.

Brainstorm



Next Steps
Celebration
  • In-app “social network” for support
  • See how your improvement compares
  • Seek tips/encouragement on the forum
  • A customizable “celebration” for users when they stop or use their replacement








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